Members of the European Institute for Business Management (INSEAD) described the Blue Ocean strategy. They have shown that companies that can generate productive business ideas ensure rapid growth and high profit. These ideas come to life in shaping demand, that hasn’t existed before in a new market and with no competitors. Google, Apple, Uber, or Ford at the stage of their emergence are the Examples of such companies.

The Blue Oceans concept is the leading link in UNICAP’s policy. We use the PFI-based strategy for creating new markets through attracting investments in Eurasia with a gradual expansion into Europe, Asia, Australia, North and Latin America.

The company actively responds to changing market conditions and dynamically allocates capital and resources to use the most attractive investment opportunities in its target markets.